Fashion is a broad term. Many things come under the umbrella of fashion. Womenswear, menswear, children wear, luxury wear, footwear and accessories are all terms that divide this mega huge industry. Taking just the clothing aspect of the industry, is another giant part of the fashion world. Clothing consists of everything from shirts to pants to socks to jackets. Within the category of shirts alone, shoppers commonly purchase t shirts, long sleeve performance shirts and tank tops.
The three trillion dollars fashion industry is huge. This world shows no signs of slowing down. To digest how lucrative this world is, one must understand hundreds of billions of dollars are spent annually on both menswear and womenswear. Luxury goods is lucrative market as it accounts for over three hundred billion dollars annually. The fashion industry also employs many people. Apparel manufacturing, textile, and clothing companies employ tens of millions of people every single year.
Because this market is so expansive and involves so many interest and people, the way we seek out new fashions may begin to alter. Typically, search engines and websites are how people to discover styles and trend. Within the past few years, social media has become a popular place where people show of their styles. Additionally, designers and fashion companies have learned social media is a great place to promote their fashions as well. Magazines and blogs also give people insight on the current trends. But things may be changing, where us shoppers and fashion lovers discover our next favorite brands.
Imagine going to a platform where a shopper can seek out the latest trends. But more than that, imagine being able to discover the up and coming trends by city or country. Wouldn’t it be very convenient to search for a fashion item by designer company? What if a person is creating a mood board and they want that board to display some fashion on it, going to search a platform with the exact fashions would be ideal. Just using your mouse to find the perfect piece of fashion just how you like it needs to be incorporated into this trillion-dollar industry.
Better yet from the perspective of a blogger or fashion designer or company owner, it would be great to meet the needs of an interested customer. A platform where business professionals can digitally gather to discuss information and a platform that also enables these collaborators to promote their businesses to customers. Fashion editors, stylists and bloggers need a place to gather content from a tailored and trusted source of high quality content.
There is a platform available that will meet both the demands of shoppers and fashion professionals. The new way we all will start searching for fashion has the potential of changing. The fashion industry is a huge part of nearly every person’s life because clothing is a necessity. As the industry evolves, so will our methods of fashion discovery.