Want to know how you can boost your fundraising idea to the next level? One of the simplest and easiest ways to do this is by using a fundraising event as a means to market your fundraiser. However, if you’re not familiar with how to go about marketing a fundraiser then it’s time you learn. This article contains four easy-to-follow strategies to help you effectively market your next fundraiser. Let’s get started!
First, know your audience. In our examples above, if you’re going to use a car wash fundraiser you’ll want to target people who are looking for a good deal on a clean car. If your goal is to raise funds for a Cancer Research Foundation, you’d want to consider reaching out to people who have certain cancers common in their families. Knowing your audience ensures that you’re going to reach them and that you’re going to create a successful fundraising idea. This goes for all nonprofit fundraising campaigns.
Next, make your goals clear. Your goals should include exactly what you’re going to do to raise money. Don’t leave this vague. Make sure you include precise dates and how much you’re going to raise. This is very important for your marketing because it shows your potential supporters exactly what your goals are.
Next, research your audience and choose the best marketing approach for your fundraising idea. There are several ways to promote your fundraising event, including social media, traditional forms of marketing, and viral marketing. Each one is powerful but depends on your target audience and how well you can reach them. A great option for those with a limited budget is viral marketing through Facebook, Twitter, and Blogs.
Do not rely just on one method. Many fundraisers end up going completely belly up because they don’t have any marketing at all. Make sure you use multiple methods to spread the word about your event. You can also talk to local businesses and nonprofits to see if they might be interested in helping you with your fundraising idea. Some businesses may want to take part in a specific activity that helps benefit the community or your school. For example, churches may want to pitch in to host a bake sale to raise money for a local children’s charity.
Create a compelling website for your site. A website is where you’re going to promote your fundraising idea to the world. It’s a great way to advertise your cause and build awareness for your events. Make sure you build in an attractive design, include a call to action, and include testimonials and contact information. When people are browsing, they’re more likely to take a second look at the website to see what it has to offer. This gives them the opportunity to become more familiar with your nonprofit and what you’re all about. Are you still wondering how you can boost your fundraising idea and take it to a new level? Don’t worry and let the experts at Gawdo.com take care of all the nuances of marketing for your convenience.
Use Affiliate Marketing to boost your nonprofit fundraising idea to the next level Affiliate Marketing. Affiliate marketing connects you to individuals and companies who are interested in promoting your nonprofit’s products and services. There is a wide range of different companies that can help you market your nonprofit and they can be paid per click-through or per lead. If you make sure that you have a solid understanding of the concept and you take care of everything from designing the website to getting the right affiliates to promote your cause, you’ll find that it can be very effective in bringing in the funds that your nonprofit needs.
Boost your fundraising idea to the next level by Influencer Marketing by creating a viral video. YouTube is the number one search engine that leads people to your videos so you need to get your videos seen by as many people as possible. There are also a variety of other places that you can post your video such as StumbleUpon or on your own website. You’ll need to make sure that you research each platform thoroughly to make sure that your video will be accepted and this can take some time but it’s completely worth it.